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Tips for Preparing Your Web Pages for Indexing: Titles
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Alma Mater Software, Inc.
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Contents
Use Descriptive <TITLE>'s
When your page is "hit" by a search engine, the search engine extracts
its <TITLE> and uses that to form the hyperlink to the page on
your site. This <TITLE> is often displayed alongside other
titles on completely different sites. Therefor, the <TITLE> on
your pages should contain enough information to describe the page even
when shown "out of context."
Most browsers and search engines will allow large titles. Don't worry
too much about trying to keep the title short - even use 10 to 20
words so the title can "stand alone."
Examples: Good <TITLE>'s
These titles explain what is on the page they entitle, even if
viewed out of context as the result of an Internet search:
- <TITLE>Contacting Alma Mater Software</TITLE>
- <TITLE>Alma Mater Software Consulting Qualifications</TITLE>
- <TITLE>Tips for Preparing Your Web Pages for Indexing</TITLE>
Examples: Bad <TITLE>'s
These titles rely on the user seeing them at the site where they reside,
and will be unclear to a user who sees them as the result of a search.
- <TITLE>Contacting Us</TITLE>
- <TITLE>Consulting Qualifications</TITLE>
- <TITLE>Indexing Tips</TITLE>
NEXT: Using <META> tags
Copyright © 1996 Alma Mater Software, Inc.