	Building Traffic to Your Web Site from the Internet Search Engines
Alma Mater Software, Inc.

Overview

Did you know that most traffic to your Web site comes as the result of doing a search? How you prepare your Web pages for searching can have a dramatic impact on how many "hits" you get from the popular Internet search engine sites. These pages describe how you can most effectively set up your Web site to attract the most traffic.

The top search engines: why you need to be registered
- The top "full text" search engines
- Other search engines and Internet "guides"
- Purchasing exposure through advertising
Tips for preparing your site for searching
- Descriptive, context-rich <TITLE>'s
- Use the <META> tags for keywords and description
- Use the <ALT> tag to index words in images
- The art of making pages "relevant"
- The details: Fully linked pages, spell checking, etc.
- Example of a search engine friendly Web page
Anti-tips ("Don'ts")
- Don't "load" your page w/ excessive keywords
- Don't rely on the "meta-submit" sites exclusively
Getting registered with the sites
- The "submit URL" expedition
- Preparing an effective summary which differentiates your site
- Posting to the Usenet "announce" groups
- Script to automatically update AltaVista
Monitoring your sites presence on the search engines
- Analyzing your Web server log to find out where vistors are coming from
- Finding your own site
Indexing your own site locally
- What it takes to set up a "Search" button on your site
- Software available for indexing your own site
Links to other resources on the Web.

Building Traffic to Your Web Site from the Internet Search Engines

Alma Mater Software, Inc.

Overview

Table of Contents